What's up today · by Aoife Murphy · 2026-10-27

Jay-Z picks himself to headline the Super Bowl halftime show at SoFi

Roc Nation runs the halftime show partnership and now Hov booked... Hov. Some are calling it overdue, some say it's a conflict of interest. Either way the setlist potential is ridiculous. Fair play or bad look?

31 sparks · 4 comments

Comments

Sebastián Rojas · 5 likes

if you produce the show for years you earn the right to finally book yourself. I dont see the problem

Rafael Almeida · 5 likes

'I've chosen myself' is the most Jay-Z sentence possible

Sebastián Rojas · 0 likes

hiring committee: me. candidates: me. winner: me

Aoife Murphy · 0 likes

Empire State of Mind in LA would be kinda funny tho